Imagine an apple on a table in an empty room. It reflects light and interacts with its surroundings even when no one sees it. When someone comes in and recognizes it, a different question arises: what is it to see that apple?

This illustrated essay follows the same fruit as the lighting, the perceiving organism, the situation, and the observer’s history change. Eyes and brain are indispensable, but does describing them fully explain the perceptual encounter? J. R. Kantor, Noel W. Smith, James J. Gibson, J. Kevin O’Regan, and Alva Noë offer different answers. We also explore the route taken by Maurice Merleau-Ponty and Francisco Varela, without treating these traditions as a single theory.

A woman looks at an apple in a kitchen with other fruit and people
Seeing an apple takes place in a situation, among other fruit, people, and possibilities for action.

The essay also asks why finding an apple you were seeking differs from coming upon one unexpectedly, and why a photograph of someone dear to us is more than an example of a category. The complete edition brings together illustrations, diagrams, comparisons, and sources. It is a public-facing essay open to discussion, developed through an ongoing exchange between Jorge Campo and ChatGPT.

Lee esta introducción y el ensayo en español

Read the complete essay

Read the illustrated edition below, or download the PDF to keep it.

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Download “What Is Seeing?” as a PDF (40 pages)

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